Apple are in a unique position, as far as mobile OEM’s go, they are a self contained unit. The control that they have over all of the hardware in their realm, has enabled them to control, for the most part, what their mobile product looks like. The lack of fragmentation, and device models has allowed them to dominate in the mobile space. The iPhone is the most easily recognisable mobile device, and iOS is probably the most easily adaptable new user OS out there.
While brand power belongs to Apple in the long run, we can’t forget their competition, companies like Samsung, and HTC, have been making large inroads into the mobile market, and are on their way to becoming house hold names in the Mobile Phone market. Their disadvantage comes from the amount of OS’s they have to support, over a large range of devices. Both companies support multiple operating systems over a wide range of devices, from Symbian, to Brew to Android to Windows Mobile, to Windows Phone. The other hard player we have to include in the mix, is Nokia, who are apparently one of the most trusted brands in Australia. Most users are fans of the OS they are using, and the secondary consideration is who makes your device.
I’m a HTC fan, and knowing that they have a really high production value, for the smartphones that they make, contributes to that. Recent patent battles with Apple have done the company a disservice though. All the bad Press over the recent court case, seem to have undermined stock holder confidence, which has basically led to a drop in share prices in the company.
“We think competition is healthy, but competitors should create their own original technology, not steal ours,” Apple CEO Steve Jobs said in the release at the timeWhile HTC can produce large and varied quantities of mobile phones, they seem to cross many licensing boundaries, that may be subject to legal language. It’s really interesting that two companies, can produce similar hardware and patents at the same time, and it comes down to one person to define which company was first. There is also a possibility that HTC devices may be blocked from the US if this decision gets ratified during the Appeal process.
Read more: http://news.cnet.com/8301-1035_3-20080303-94/htcs-fate-up-in-the-air/#ixzz1SkZYT1zP